VPN Prices: Finding the Best Deal in 2025
As we cruise through 2025, the VPN market has become more competitive than ever. Companies are battling it out with flashy features, security promises, and of course, those ever-enticing price tags. But what's really worth your hard-earned dollars when it comes to protecting your online privacy?
Let's dive into the world of VPN prices and find out which services offer the best bang for your buck without compromising on essential features.
Understanding VPN Pricing Models
VPN services typically offer several pricing tiers:
- Monthly plans : The most expensive option, usually ranging from $8-15 per month
- Annual plans : Offering savings of 30-60% compared to monthly rates
- Multi-year plans : The best value, often reducing monthly costs to $2-5
Most providers follow a simple formula: the longer you commit, the less you pay per month. However, it's generally wise to start with a shorter subscription to test the service before locking in for multiple years.
Average VPN Prices in 2025
Looking across the industry, the average monthly price for premium VPNs hovers around $10, while annual plans average about $66 (roughly $5.50 per month). Budget options can go as low as $2-3 per month with multi-year commitments.
Here's how some popular services stack up:
VPN Provider | Monthly Plan | Annual Plan | 2-Year Plan |
---|---|---|---|
NordVPN | $11.99 | $4.99/mo | $3.39/mo |
ExpressVPN | $12.95 | $8.32/mo | N/A |
Surfshark | $12.95 | $3.99/mo | $2.49/mo |
SafeShell VPN | $9.99 | $4.99/mo | $3.49/mo |
Proton VPN | $9.99 | $5.99/mo | $4.99/mo |
Mullvad | $5.40 | $5.40/mo | $5.40/mo |
What People Also Ask
Are free VPNs worth it?
Most free VPNs come with significant limitations. They might cap your data usage, restrict server options, or worse—sell your browsing data to advertisers. As the saying goes, if you're not paying for the product, you probably are the product.
Proton VPN stands out as a rare exception, offering an unlimited free tier without selling user data, though with limited server options and features.
Why do VPN prices vary so much?
VPN pricing differences typically reflect variations in:
- Server network size and geographic distribution
- Advanced features (streaming optimization, split tunneling, etc.)
- Number of simultaneous connections
- Customer support quality
- Research and development investments
Finding the Right Balance: Features vs. Price
When evaluating VPN prices, consider what you're actually getting for your money. The cheapest option isn't always the best value if it lacks essential features.
Must-Have Features Worth Paying For
- Strong encryption and security protocols : Look for AES-256 encryption and modern protocols like WireGuard or OpenVPN
- No-logs policy with third-party audits : Ensures your activity isn't being recorded
- Kill switch : Protects your data if the VPN connection drops
- Adequate server network : More servers generally means better performance and more location options
Nice-to-Have Features That Might Justify Higher Prices
- Streaming and torrenting optimization : If you're a heavy streamer or torrenter
- Split tunneling : Allows you to route only specific traffic through the VPN
- Multi-hop connections : Adds an extra layer of privacy
- Dedicated IP addresses : Useful for avoiding blacklists and CAPTCHAs
SafeShell VPN : The Speed-Focused Newcomer
While established players like NordVPN and ExpressVPN dominate the market, SafeShell VPN has been making waves in 2025 with its focus on streaming performance.
SafeShell VPN positions itself as a speed-focused service optimized for streaming enthusiasts. With monthly plans starting at $9.99 and long-term options bringing the price down to $3.49 per month, it sits comfortably in the mid-range pricing tier.
What sets SafeShell apart is its proprietary "ShellGuard" protocol, which claims to offer superior speeds while maintaining security. The service allows connections on up to five devices simultaneously and features an innovative "App Mode" that lets users access content from multiple regions at the same time.
For streaming fans, SafeShell's specialized high-speed servers optimized for Netflix and sports streaming provide a compelling alternative to pricier options like ExpressVPN.
Best VPN Values in 2025
Best Overall Value: Surfshark
At just $2.49 per month with a two-year commitment, Surfshark offers an incredible value proposition. Unlike most competitors that limit simultaneous connections, Surfshark allows unlimited devices. Combined with strong security features and reliable streaming performance, it's hard to beat for budget-conscious users.
Best Premium Experience: NordVPN
For those willing to spend a bit more, NordVPN's tiered pricing model offers flexibility. While not the cheapest option, NordVPN's robust feature set, excellent performance, and user-friendly interface justify the slightly higher price point compared to budget alternatives.
Best No-Nonsense Option: Mullvad
Mullvad takes a refreshingly straightforward approach to pricing: €5 (about $5.40) per month, regardless of subscription length. This transparent pricing model, combined with Mullvad's strong privacy focus and minimal-information account system, makes it appealing for privacy purists who don't need streaming optimizations.
Best for Streaming: SafeShell VPN
With its specialized streaming servers and App Mode feature, SafeShell VPN offers compelling value for those primarily interested in accessing global content libraries. Its mid-range pricing makes it more affordable than ExpressVPN while still delivering comparable streaming performance.
How to Get the Best VPN Deal
VPN shopping doesn't have to break the bank. Here are some tips for getting the best possible price:
- Look for seasonal sales : Major discounts often appear during Black Friday, Cyber Monday, and other shopping holidays
- Try before you buy : Most premium VPNs offer 30-day money-back guarantees
- Check for student discounts : Many providers offer special rates for students
- Consider bundled services : Some VPNs offer discounted packages that include password managers or cloud storage
- Compare long-term plans : The savings between 1-year and 2-year plans can be substantial
The True Cost of "Free"
While free VPNs might seem appealing, they often come with hidden costs:
- Limited data allowances
- Fewer server locations
- Slower speeds
- Potential privacy compromises
- Limited or no customer support
As one Reddit user put it: "I tried saving money with a free VPN and ended up spending more time dealing with connection issues than actually using the internet."
Making Your Decision
When it comes to VPN prices, the best choice depends on your specific needs:
- Heavy streamers might benefit most from services like SafeShell VPN or ExpressVPN despite their higher cost
- Privacy-focused users might prefer Mullvad's straightforward approach
- Budget-conscious users seeking an all-around good experience will find excellent value in Surfshark
- Those needing advanced features might find NordVPN's tiered pricing structure provides the best balance
Remember that the cheapest option isn't always the best value. Consider what features matter most to you, and choose accordingly.
The VPN market continues to evolve rapidly, with prices generally trending downward as competition increases. Whatever your budget, there's likely a service that fits your needs without compromising on essential security features. After all, when it comes to protecting your digital privacy, sometimes you do get what you pay for—but that doesn't mean you have to overpay.